Arnut Kittikulmethee (right), executive vice-president for low-rise project development at Sansiri, with chief creative officer Ou Baholyodhin.
Sansiri Plc reported total sales revenue in the past seven months of 24 billion baht, representing 70% of the total annual target of 35 billion baht.
Of the total revenue, 15.4 billion baht or 64% stemmed from the latest sales of low-rise housing.
This year the company plans to launch five new projects with a combined value of 5.6 billion baht.
Arnut Kittikulmethee, executive vice-president for low-rise project development at Sansiri, said the business this year has been aggressively using marketing strategies to stay ahead of its competitors with promotions.
The Covid-19 crisis caused Sansiri to accelerate its sales of various residential projects, as well as to effectively manage cash flow, he said.
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Ou Baholyodhin, chief creative officer of Sansiri, said that to become the market leader in the single detached housing market and among the top three in the townhouse market, Sansiri is continuously developing its branding and housing projects.
Sansiri is actively developing the Anasiri brand to strengthen and support the needs of the market, and the new generation of customers who are starting to build a family, which is a large group in the real estate market.
Mr Arnut said that, for the second half of this year, Sansiri is preparing to expand into the low-rise market with plans to open 10 new projects worth 11.7 billion baht. The company has applied the Sansiri Housing Evaluation concept as the basis for development.
At the beginning of this year, Sansiri launched sales of the Anasiri Paklok-Phuket project that achieved 50% of bookings in the first phase.
Reference: Bangkok Post
